As life saw some returns to normalcy this summer, our brand Maola was front and center in several different communities across our milkshed. Maryland & Virginia is proud to support neighborhoods and organizations with our own local and sustainable brand, Maola.
During the Loudoun County Virginia Fair, diners at the annual 4-H Dairy Club luncheon were treated to whole or chocolate Maola milk with their lunches. The luncheon supports 4-Hers throughout Loudoun County in their efforts to raise dairy animals in one of Virginia’s largest counties. Member Logan Potts joined the group to kick off the luncheon for his hometown 4-H group.
We also hand-delivered Maola milk to the recent Pennsylvania Holstein Association picnic, which was held on a Maryland & Virginia member farm. This event marked one of the first events in the state to feature our milk and will undoubtedly help expand the reach of our sustainable choice to more consumers.
At the Maryland State Fair, Maola supported the fair this year again as a sponsor. From Maola banners at each of the six fair entrances to videoboards and a backlit sign in the Cow Palace, the Maola brand was promoted throughout the fairgrounds. A Maola ad also reached 40,000 fair attendees as well as the Delmarva Farmer readers.
Much of what was accomplished this summer was thanks to the MDVA Fund, which is celebrating its first anniversary this month. The MDVA Fund was established last year in honor of the cooperative’s 100th birthday. The Fund assists with facilitating milk donations to food banks and charitable organizations, sponsoring dairy-related industry events, and continues our decades long tradition of distributing college scholarships to students pursuing a career in the dairy industry.