San Diego, CA – Maryland & Virginia Milk Producers Cooperative Association (MDVA) has earned national recognition from QCS Purchasing Cooperative for marketing and philanthropy at the 2022 QCS Annual Conference. MDVA won the 2022 Outstanding Marketing Award for our “If the milk was any fresher, you’d have a cow” campaign, and was also recognized for our philanthropic commitment to sustainable communities. Eden Ng, Senior Marketing Manager for MDVA, was present to accept the awards.
“The awards from QCS Purchasing Cooperative are one way of recognizing the hard work of our dairy farm families and employees to deliver fresh Maola Milk to families along the east coast,” said Todd Aarons, Executive Vice President of Operations at MDVA. “For us to drive brand consideration and awareness in the dairy space, our marketing efforts feature local Maola family farmers on their farms with their cows.”
The QCS Outstanding Marketing Awards honor industry member and supply partner organizations whose creative integrated marketing campaigns have stood out and earned attention in the food and beverage industry. The “if the milk was any fresher, you’d have a cow” campaign helped establish Maola Milk as the local sustainable dairy choice for consumers in North Carolina. During the period of the campaign, website reach was up 357% over the previous year and digital ads received over 23 M impressions.
MDVA also received recognition for our philanthropic contributions from our clean water partnership model. Philanthropic recognition is given to QCS members and supply partners for making significant contributions to charitable organizations in their communities. Through supply chain partnerships with corporations, customers, and conservation non-profits, MDVA has delivered more than $45 million in funds to make meaningful sustainability investments on farms. To drive community impact, volunteers from MDVA and our partners participate in events such as planting riparian buffers on farms and trash pick-ups along waterways.
“With the majority of MDVA’s family-owned farms and processing plants existing within the challenged Chesapeake Bay watershed, we recognize our responsibility to bring environmental solutions to the communities where we do business,” said Aarons. “Our clean water partnerships are just the tip of the iceberg as we work to achieve greenhouse gas neutrality by 2050.”
This isn’t the first time MDVA has been recognized for marketing and philanthropic innovation. MDVA was recently awarded the 2022 award for Outstanding Community Impact and the 2020 Outstanding Supply Chain Collaboration Award by the Innovation Center for U.S. Dairy. Learn more about our sustainability commitment at www.mdvamilk.com/sustainability
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Contact: Lindsay Reames
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